Which ad type brings developers higher ad revenue?
To enhance ad revenue, picking effective ad types is crucial. Developers are already familiar with mainstream ad types such as rewarded video, interstitial, splash, native, and banner. But what other ad types can bring higher returns for developers? Today, we'd like to introduce you to in-stream ads.
What are In-stream Ads?
In-stream ads are short video ads inserted within video, seamlessly connecting with the user's viewing content. The duration of in-stream ads generally lasts for 15s, 30s, or 60s. Users can finish the ad and start watching the video, or choose to click the skip button after a certain period of time to directly watch the video. In-stream ads are further divided into three sub-types based on their placement within the video content:
Pre-roll Ads
Pre-roll ads are played before the video content begins and are primarily displayed to users who are actively searching and have a strong desire to view the video content.
Mid-roll Ads
Mid-roll ads display during the video content. They're a bit shorter than pre-roll ads and can be inserted during natural pauses in the video, offering a high completion rate.
Post-roll Ads
Post-roll ads play at the end of the video, displayed to users who have not been able to watch the pre-roll ad. Post-roll ads are used relatively less and have a comparatively lower completion rate.
Unique advantages of In-stream Ads
In-stream ads, due to their superior ability to capture user attention, have a good branding effect, which attracts brand budgets with higher eCPMs, ultimately offering higher ad revenue for developers.
In-stream ads are more suitable for video apps, offering a natural ad scene. Developers can control the ad insertion timing and frequency, reducing disruption to users and ensuring a pleasant video viewing experience.
In-stream ads are widely applied, not only for mobile app developers in the video genre but also for CTV/OTT developers, meeting the monetization needs for more video ad scenes.
TPX Fully Supports In-stream Ad Monetization
TradPlus Exchange (TPX) fully supports in-stream ads, including pre-roll, mid-roll, and post-roll ad types. It also supports SDK, RTB API, and Vast Tag integration, helping developers quickly adopt in-stream ad.
TPX has top-tier demand-side partners (e.g., The Trade Desk), providing developers with abundant and premium brand budgets for in-stream ad monetization.
Through precise and efficient matching, TPX helps developers achieve higher ad revenue. Some video apps have seen in-stream ad eCPM reaching over $20.
If you want to learn more about in-stream ads and TPX, please feel free to contact us anytime!
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