Eliminate the middleman and reclaim your missed ad revenue？
Developers seeking to increase their ad revenue often struggle with the fact that the budget has to pass through multiple platforms, each taking a cut. How can developers directly access the budget, and turn those middleman cuts into incremental revenue? The answer lies in the use of SaaS ad exchange.
SaaS ad exchange serves as a Tool
Ad exchanges are usually part of ad platforms and thus possess a certain degree of exclusivity. Developers can connect with these ad exchanges to access demand, but revenue settlement must be done through them as well.
However, a SaaS ad exchange platform acts as a tool. Developers can use this SaaS tool to create their own ad exchange platform, bypassing middlemen and directly connecting with DSPs/PMP orders, to reduce revenue cuts and achieve incremental revenue growth. They can also establish their own supply pool to attract more quality demand.
How to use SaaS ad exchange to get incremental revenue?
A SaaS ad exchange platform is flexible, capable of taking DSP demand and PMP deals. It can also integrate with mediation platform to compare price with ad networks. On the supply end, it brings in developers' own supply and outsourced supply. By accurately matching the demand ands supply, it helps developers achieve higher ad revenue.
Scenario A：Developers want to access more direct demand from DSPs to enrich their existing demand on mediation platform.
Developers can negotiate with preferred DSPs and use SaaS ad exchange platform to take their demand directly. SaaS ad exchange can also act as a demand source to be inserted into mediation platform to compare price with those of ADNs, effectively improving eCPM and ad revenue.
Scenario B: Developers' DAU exceeds 1M and they want to refine their operation to further increase efficiency and ad revenue.
Developers can leverage their large DAU scale to negotiate more PMP deals and DSP demand, using SaaS ad exchange to connect the demands with their own supply. Developers can also slice their supply to match the premium supply with PMP deals, medium with DSP demand, and the rest with ADNs. A more precise matching will lead to higher efficiency and more ad revenue.
Scenario C: Developers want to establish their own programmatic business
Developers can leverage SaaS ad exchange platform to bring in more outsourced supply and premium demand from DSPs and PMP deals to conduct their own programmatic business, more efficiently matching supply with demand based on values to further improve their ad revenue.
TradPlus VisiX helps developers start from scratch
For developers who wish to establish their own ad exchange plaform, TradPlus VisiX provides comprehensive product and service to facilitate developers to overcome obstacles and quickly roll out the business.
From 0 to 1 facilitation
For developers who want to use SaaS ad exchange platform but lack of demand resources and operation experience, VisiX empowers developers to build connections with DSPs and provide full-process operation guidance.
Easy and quick integration
VisiX supports industry-standard API, non-standard interfaces, and SDK integration. On the supply side, VisiX supports SDK and SSP supply. On the demand side, VisiX technically integrated with global top DSPs which developers can directly use on VisiX after opening accounts on corresponding DSPs.
Flexible to use
VisiX has full-dimensional modules, including demand and supply management, PMP deal management, strategy configuration, creatives and supply monitor, etc. Developers can choose flexibly according to their business requirements.
Private Deployment
VisiX team provides private deployment, offering customized solutions based on developers' needs.
If you want to further understand how VisiX can support your business, please feel free to contact us.
Business Contact: contact@tradplus.com
